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Affiliate marketing industry set to touch $835 million by 2025 Industry News

She loves sharing new tips on WordPress, blogging, and online business as a whole. For instance, 39% said they partnered with media houses, 36% said price comparisons, 35% said bloggers, 34% said technology partners, and 33% said discounts and coupons. 40% said they mostly partnered with influencers and creators, but the other options were used just as much. Hogan used cookie stuffing to artificially inflate the number of commissions he was referring to eBay’s marketplace.

And it also matters whether those are recurring or one-time commissions. Thanks to the subscription-based pricing model in SaaS companies, for example, the majority of affiliate commissions are recurring, which adds to the cumulative affiliate earnings. In their affiliate marketing study, IAB UK together with PwC, reported that mobile affiliate spend grew by 49% on a YoY basis. This is a good trend for those affiliates who are focused on mobile traffic. But no traffic or sales would be possible without a large network of affiliate partners. A quick research on affiliate networks shows that the largest ones have at least 100K active affiliates.

This mark is close to 73% of marketers satisfied with the revenue generated through affiliate marketing. While the change won’t be immediate, affiliate marketers should begin adjusting their marketing strategies in order to continue to generate revenue within these constraints. However, developing marketing strategies to support your affiliate marketing business is a must, and a great strategy is always backed by data-driven affiliate marketing statistics. “In 2022, I expect to see the popularity of affiliate marketing grow together with the trend of influencers getting more numerous and more popular. These influencers need ways to monetize and affiliate marketing offers the perfect solution for this.

affiliate marketing industry report

Real-world earnings can fluctuate widely based on the variables mentioned before. We strive to provide easy-to-read comparisons so that you can narrow down your search and make a confident choice. Get the insights and tools every professional creator needs to unlock fast and systematic affiliate growth. Achieve the next level of commerce revenue growth with editor-friendly, on-page optimization tools. The last couple of years have changed the way that consumers shop, and more than $120 billion was spent online via apps in 2020 during the height of the pandemic.

Global affiliate marketing statistics from Backlinko reveal that 40% of US merchants report affiliate programs as the top customer acquisition channel. The US is the cradle of affiliate marketing, home to more than two-thirds of affiliate marketers globally. The participants in our last year’s roundup stressed the importance of building trust and valuable partnerships between brands and affiliate marketers.

Christopher Benitez is a freelance writer who specializes in the digital marketing field. His work has been published on SEO and affiliate marketing-specific niches like Monitor Backlinks, Niche Pursuits, Web Hosting Secret Revealed, and others. Since its rapid splurge in the 2000s, affiliate marketing has become one of the most popular tactics today to drive sales and generate revenue. Affiliate marketing has been around since the early days of the internet and is only seeing a sudden splurge in interest recently. With this in mind, affiliate marketers should prepare for how multi-device shopping experiences will affect affiliate link referral attributions.

This ranges from an entry level salary of $49,000 to an experienced Online Affiliate Marketing Manager with years of experience earning an average total compensation of $73,246. Perhaps surprisingly, 48.9% of our respondents stated that they used flat rate payments, compared to 42.4% who paid as a percentage of sales. Product level payment and tiered incentives are substantially less common.

Nevertheless, this data reveals how influencer marketing implemented in the form of affiliate marketing can be an effective marketing strategy for brands. In this post, we list the top affiliate marketing statistics brands and publishers alike can use to optimize their marketing strategies. Typically, there analyzing affiliate statistics are no exact average rates for affiliate marketing without precise data on the number of affiliate marketers. However, conversion rates between 0.5% and 1% fall under the category of average rates. Typically, it occurs when fraudsters take advantage of flaws in the tracking systems and attribution.

On top of this, there were two product reviews updates intended to make sure that Google ranks the most useful product reviews in the search results. A few spam-related updates targeting spammy links that attempt to manipulate Google’s search results were released in June. Also, a local update focused on proximity factors was rolled out in November. But it doesn’t mean there’s no opportunity for creating guides and reviews on multiple online marketing tools. Many affiliates have focused on ranking for relatively low-volume search queries with low competition but a high degree of purchase intent.

affiliate marketing industry report

With the recent increase in Instagram and TikTok influencer marketing, People are buying products recommended by their favorite influencers. While there is no official college degree for this profession, there are top notch courses to learn the 101s of affiliate marketing. The Rakuten Affiliate Network report reveals some intriguing tendencies. According to the reports, 8 out of 10 marketers use affiliate marketing in their firm and indicate that these agreements provide around 20% of their annual income. It is clearly clear that the affiliate marketing sector’s income is expanding year after year.

affiliate marketing industry report

Companies with affiliate programs are looking for affiliate marketers that have already gained the trust of a large audience. This data suggests that a large number of affiliate marketers are pleased with the results of their efforts. Additionally, affiliate marketing statistics show that the size of their yearly income ranges from 5% to 20%, and almost 60% of merchants produced earnings of $5 million or more by spending wisely. According to Rakuten Advertising, a survey on advertisers was done in 2016.

The more saturated an industry becomes, the more added value an affiliate must provide in their content. For me, this means building courses and templates for people to use in their day-to-day lives. Simply publishing a review or a simple how-to guide is not a long-term strategy. Based on Impact’s data, partner payouts increased 21% on average during the late November shopping season in 2021 compared to the year before. This is also congruent with the overall growth in average commission value in our partner program in 2021, although it has nothing to do with seasonality.

  • As a result, more brands are setting up SaaS platforms to manage their affiliate programs in-house.
  • On the other hand, just 34% of them are ready to invest to get some return on investment.
  • This includes the $303.4 million raised specifically in 2021 by software platforms focused on the affiliate marketing industry.
  • This ensures you’re never stuck in a tough spot, just like having various sellers to promote safeguards your affiliate interests.

Our sample included a total of 83 companies in the reporting and analytics niche, more than half of which had a partner/affiliate program. We found out that fewer than a quarter of the companies with a partner program had an auto-approval process in place for their new partners. “In 2021, we saw a major shift in the role of the browser cookie and internet privacy, which has shaken up quite a few industries, including affiliate marketing. 59.) Roughly 32% of affiliate marketers are between the ages of 35 to 44. That’s why affiliate marketers optimize their websites to make them more responsive, create a better user experience, and earn more visitors.